رۆڵی بازارسازی کۆمەڵایەتی لەبایەخدان بەپرسی جێندەر لەهەرێمی کوردستاندا : (راگەیاندنى دامەزراوەو رێکخراوەکانى ژن بە نموونە)

Abstract

 This study is an attempt to find out the relationship and role of social marketing for gender issues by women's institutions and organizations in the Kurdistan Region. The aim of the study is to determine the role and level of reliance of women's institutions and organizations in social marketing of gender issues and to determine the methods of social advertising in this field. To achieve the objective of the study, the researchers used in-depth interview methods to collect data and analyze social marketing activities, utilizing a sample of social marketing activities of women's institutions and organizations was taken. The most important findings of the researchers are as follows. There are very few active organizations in the field of gender. Part of it is due to misunderstanding and lack of knowledge about gender. The other part relates to the policy direction, lack of financial support, inadequate work plans and strategies, ambiguity in employment policy, ineffective of social marketing campaigns in gender equality, unrepresented women in decision-making and lack of legal awareness. The marketing style of women's institutions and organizations’ is more traditional and less modern. This affects the delivery of messages and content of social products, mostly distributed in the centers of major cities and the masses of towns and districts are deprived of it. Conclusions and recommendations are presented at the end of the study.