The Role of Electronic Advertising in Preserving the Decision to Buy by University Students

Abstract

Abstract:

The purpose of this study is to know the extent of electronic advertising attention by university students. Showing the extent of electronic advertising's effectiveness on purchase decisions. This research is important as it attempts to understand the information about electronic advertising, which played a role in changing the purchase decision. From a perspective, the researcher scientifically presents the role of electronic advertising in encouraging the decision to buy by university students. This research is a descriptive study, to achieve detailed data and information about the subject of survey method research, the researcher used survey methods to produce detailed data and information about research subjects. The students of Erbil Polytechnic University are the participant of this research, which is the example of 300 students of both male and female genders. The most important results of this study is electronic advertising is an important source of consumer information that helps them choose the best option, electronic advertising has an impact on purchase decisions. In the research box, some recommendations have been made