The Importance of Tour Guides in Increasing the Number of Tourists at a Tourist Destination

پوختە

Despite the presence of many naturally attractive tourist destinations, tourism in the Middle Eastern countries is affected because of the unfair media presentation of the geopolitical tensions in some parts of the region. In order to increase the number of tourists to this region, it becomes important to educate and train the tour guides to influence the tourists visiting these destinations by the quality level of their service and to provide destination-related information to the tourists to encourage them to revisit these destinations as well as recommend these destinations to their family and friends. In this context, this research, by undertaking a case study of the tourism in these destinations, provides a broader account of the role of tour guides in increasing the number of tourists to a tourist destination. The research also makes few recommendations in this connection along with future scope and opportunity of research.