The Problems and Challenges Facing E-Marketing in the Kurdistan Region of Iraq

Abstract

With technological developments and the emergence of the Internet, other methods of trade had to emerge that differ from traditional commerce, so what is known as e-commerce appeared, and to keep pace with these developments it was necessary to know what e-commerce is and how to use it, it is the process of buying or selling products through electronic means, such as The Internet or other electronic services, and the need for e-commerce emerged from the need to use computers more efficiently in banks and companies, and with the increase in competition, it was imperative for organizations to work on e-commerce in order to increase customer satisfaction and exchange information.  In our research, we prepared a questionnaire containing a set of questions and gave them to more than 150 people from different categories and disciplines to find out their opinions on this topic, and we benefited from the data analysis program (SPSS). Then we collected the data and then wrote the conclusions and reached what we reached, and then we made suggestions to address the problems faced by digital marketing. Since the outbreak of the Coronavirus (Coved 19), more than 85% of customers around the world are shopping via the Internet, so there is no doubt that despite the setbacks in various sectors around the world; On top of them are the commercial sectors, but there are many other sectors that have made the most of this crisis, and perhaps the most prominent of them is "e-commerce", which has witnessed an increasing demand in light of customers' fear of being in crowded places.